Change The Ref + March for Our Lives  The Shotline

Change The Ref + March for Our Lives 
The Shotline

Change the Ref + March for Our Lives The Shotline

Change the Ref +
March for Our Lives 
The Shotline

Change the Ref + March for Our Lives 
The Shotline

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Voices lost to gun violence call for change.

Studies show that calling our representatives still remains one of the most impactful ways to enact change. But for the thousands of innocent lives lost to guns each year, they've lost the ability to have their voices heard. Using AI technology, we recreated the voices of those tragically killed in shootings in order to have them call our countries representatives, demanding change to our gun laws.

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Best Ad of the Day

2024 ANDY Awards
Nominee

Working with the families of shooting victims all across the country, we used AI technology to perfectly recreate the voices of their children that were killed in shootings. These AI voices are now able to call members of congress and share their stories of how they were shot and killed by guns, as well as demand members of congress to make a change.

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The centerpiece of the campaign is TheShotline.Org. On this platform, anyone from around the country can type in their zip code to send one of the AI voice phone calls to their specific representative.

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To launch The Shotline, parents of the victims along with ally senators held a press conference at the U.S. Capitol. 

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Stickers placed on telephone booths around the country drove to our site.

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Donald Trump launched his new sneakers at gettrumpsneakers.com just a few days after we launched. So, we bought shoptrumpsneakers.com and made that drive to The Shotline, bringinging thousands more to the site, and launching numerous more articles about the campaign.

Select Press

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Select Press

wall-street-journal-logo-2
the-guardian-logo
abc-news-logo
cnn-logo
cbs-news-logo-2
fox-news-logo-2
ap-logo-2
usa-today-logo
msnbc-logo
adweek-logo
Untitled-2-1
little-black-book-logo
ad-forum
campaign-logo
scripps-press-logo
ad-age-logo
Untitled-9
muse-logo
engaget-logo
yahoo-logo
mashable-logo
npr-logo
the-hill-logo
cbc-logo

Results

110 thousand
calls sent to congress
(and counting)

3.4 billion
organic impressions

22% increase
in gun reform conversation

Client
Change The Ref + March for Our Lives

Role
Senior Art Director / Creative Lead

Agency
MullenLowe

©2023 Tucker Stosic

tmstosic@gmail.com

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