Shake your tailfeathers.

The chicken sandwich market is pretty stale among fast food restaurants, with most of them offering similar types of sandwiches. Jack's new Chicken Sandwiches sought to change that. To launch Jack's sandwiches, we made a new version of the most stale chicken thing out there: The Chicken Dance. Bringing on superstar Becky G, we upgraded the song into an absolute banger, created new dance moves with legendary choreographer Richy Jackson, and turned it into the next big trend on TikTok.
 

We had Becky G and a bunch of famous TikTok influencers all on set filming our commercial together. If only fans knew, they'd start talking. So we lifted the "no filming on set" rule, and encouraged the talent to do what they do best; take behind-the-scenes videos, and leak them to their followers on social.

On TV, we finally revealed what Becky G, and all our influencers had been teasing, and unveiled the moves of Jack's New Chicken Dance, along with the sandwich.

Becky and our influencers brought the campaign to TikTok, showing off the new dance, and encouraging their followers to join in. As a bonus, we donated to Becky's charity of choice for every dance posted. We created custom filters and stickers on TikTok to encourage more customization of users videos.

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Client
Jack in the Box

Role
Senior Art Director

Agency
David&Goliath

©2023 Tucker Stosic

tmstosic@gmail.com