Jasonnn Derulooo.

TikTok is the fastest growing platform on Earth, and over 60% of people talk about food on the platorm. Jack in the Box wanted in, to get people talking about their food. So, we partnered with the biggest celebrity foodie on the platform, Jason Derulo. Every time he hits another million followers on TikTok, Jason celebrates by making videos of outrageous food concoctions he's dubbed "Milli Meals." So we hit Jason with a proposal. When he hit his 45 millionth follower, instead of making another Milli Meal, why not open a virtual Milli restaurant with Jack in the Box. Jason himself helped create the menu, to feature foods as outrageous as the ones he makes on his TikTok.

On TV, we gave a look behind the scenes as Jason and Jack brainstormed up the perfect ways to market their new food. It was a chance for fans to see a new side of Jason as we showed off his comedy chops.

Jason was so excited about the partnership, he even wrote, directed, and edited his own TikTok commercials for us. 

Select Press

Select Press

Results

135 thousand
new TikTok followers in first day

53 million
media impressions

15% increase
in app downloads

15 thousand 
'Milli Meals' sold in first 2 weeks

Client
Jack in the Box

Role
Senior Art Director

Agency
David&Goliath

©2023 Tucker Stosic

tmstosic@gmail.com