Not All Mountains Are Made of Rock.

The Sorento is Kia's most rugged and capable SUV.  It can literally climb the most extreme mountains in Moab, Utah. However, not everyone will use the vehicle for extreme offroading. In fact, most probably won’t. So spoke to what people truly want from the car; not the ability to climb mountains, but the confidence to be able to conquer anything life throws at them.

We brought the idea to life by actually going to Moab, Utah and climbing the most intense mountains they had to offer. We used those mountains as a metaphor for the everyday mountains that people face.

We even let golfers know that they too could conquer their mountains. As long as their mountain wasn't shaving off a stroke on the back nine.

In the end we needed to conquer impressions, so we went to social. We created a mountain of custom content for Kia's platforms to continue spreadig the message.

Select Press

Client
Kia

Role
Art Director

Agency
David&Goliath

©2023 Tucker Stosic

tmstosic@gmail.com