Made from Recycled Billboard Vinyl.

Jack in the Box is one of the only restaurants open 24/7. With music festivals becoming more and more popular, Jack naturally wanted to become the go-to place for people after the festivals end, but our only media buy was a few billboards outside of Coachella. That wouldn't be enough to make an impact on festival goers. So, we upcycled our billboards and turned Jack in the Box from a fast food brand into a festival fashion brand.

We kicked things off along the route to the biggest festival of them all, Coachella. I personally illustrated 4 billboards to evoke the colorful and poppy look of festival culture, and already, people started took notice.

After Coachella ended and our billboards came down, we converted the vinyl material into a custom line of festival merch. We gave the custom pieces away to concert-goers around the country for the rest of festival season.

Client
Jack in the Box

Role
Art Director

Agency
David&Goliath

©2023 Tucker Stosic

tmstosic@gmail.com