With outdated donation methods such as call-in, mail-in, and donation websites, millenials are failing to contribute to disaster relief funds despite over 90% reporting that they would like to. With a simple tweak to Venmo, we are able to provide a world changing new solution to this issue.
Our interface update to the app integrates donating seamlessly into the existing process, making sure not to disrupt the habits of current users. We chose to start donations automatically at ¢10 to lead to the highest number of donations. This in turn shows the highest number of 'supports' on the homescreen and creates the most awareness and buzz around a disaster, leading to funding it's relief quicker. If 1 out of every 10 transations added a ¢10 donation, we could solve the Flint water crisis in under 2 months.
Millenials want transparency in not only where their money is going, but what exactly it is doing to help. They also want to see the direct impact of their donation, and not feel like their money just dissapears somewhere. Lastly, they want to feel like their money is going towards an attainable result, and not towards a lost cause.
If you want to raise funds, you absoultely must utilize social media. Millenials want those who follow them to see how much they care about issues, so we place badges on transactions with donations that way they can be shown off. Additionally this acts as a way to raise awareness for disaster relief, as the number one way millenials find out about causes in the first place is through social media.
Millenials resonate with stories and authenticity matters deeply with them when giving donations, so we created interactive instillations where users can explore the stories of the victims in affected areas, and display goal progess.
Millenials resonate with stories and authenticity matters deeply with them when giving donations, so we created interactive 'Support' instillilations that tell stories of the victims in affected areas, and display goal progess.
Role: Art director