KIA:

SUPER BOWL

CONQUER YOUR MOUNTAIN

Super Bowl commercials are becoming more and more celebrity centric. But we didn't go with a celebrity. In fact, we didn't even go with actors. We asked the real residents of West Point Georgia to tell the world their story. The story of a small town deserted by the textile industry years ago, which has now become the new home of Kia's American manufacturing plant where the new Telluride is made.

Effie Finalist 2020 - Automotive

clear photo
telluride-still-12
telluride-still-2
telluride-still-3

Leading up to the Super Bowl, we launched a spot that punched against all the other brands celeb-led teasers. We also ran a series of billboards showcasing the faces of West Point with the line ‘We are not famous’ to give these every day people recognition.

we are not famous 1
we-are-not-famous-22
we are not famous 3

Celebrities make as much as $3 million for appearing in a big game ad. We set aside the money that would have been spent on a celebrity and instead established a scholarship to help the 'great unknowns' from less privileged communities to achieve their goals of a higher education.

scholarship

Client: Kia

Role: Art Director

Agency: David&Goliath

© 2019 Tucker Stosic

© 2018 Tucker Stosic