Let's Stack it Up!

Jack in the Box was introducing a brand new menu of food items that could all be 'stack'd up' for an extra buck. So we created a brand new character to promote the food, who was one mythical creature, stacked on top of another. Meet Menutaur.

Menuatur descended from the heavens themselves to hit people with laser blasts from his magical guitar and show them the rockin' power of stacking up their food.

Jack's new stack'd up menu items represented their desire to push into a younger territory. So we created a new tone and direction for the brand, taking them animated for the first time ever, and redesigned Jack's iconic look.

He's Back!
In a second series of spots, we brought Jack and Menutaur back. This time they headed into the real world for their food stacking antics.

Select Press

Select Press

Client
Jack in the Box

Role
Senior Art Director

Agency
David&Goliath

©2023 Tucker Stosic

tmstosic@gmail.com