JACK IN THE BOX:

MENUTAUR

CONQUER YOUR MOUNTAIN

Jack in the Box created wanted to let people know that they can stack an extra patty on their food for just a buck. So we created a brand new character who's a minotaur stacked on top of a centaur.

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These new hack'd up food items represent Jack in the Box's push into a younger territory. We created a new tone and direction for the brand, all the way down to redesigning Jack himself.

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Through a second series of spots, we brought Jack and Menutaur into the real world to hack up people's food.

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Client: Jack in the Box

Role: Art Director

Agency: David&Goliath

© 2019 Tucker Stosic

© 2018 Tucker Stosic