JACK IN THE BOX:

JASON DERULO

CONQUER YOUR MOUNTAIN

Over 60% of people on TikTok talk about food on the platform. So to get them talking about our new food, we partnered with the biggest celebrity and foodie on app, Jason Derulo.

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THE VIRTUAL POP-UP RESTAURANT

Every time Jason Derulo Hits another million followers on TikTok, he celebrates by making videos of outrageous food concoctions he's dubbed "Milli Meals". So we hit Jason with a proposal. When he hit his 45 millionth follower, instead of making another Milli Meal, why not open an entire Milli Restaurant with Jack in the Box instead. Jason agreed.

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With the pandemic going on, we kept our restaurant strictly virtual, letting anyone order from our site. The menu was a mix of campaign products as well as brand new Jason concoctions using Jack ingredients (like the Burgeraco, a Jack taco inside a burger). 

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Jason even wrote, directed, and edited a TikTok video for us.

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RESULTS

135 THOUSAND 

New followers on TikTok in first 24 hours

53 MILLION

Media impressions

15% INCREASE

In app downloads

In app downloads

15 THOUSAND

'Milli Meals' sold in first 2 weeks

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Client: Jack in the Box

Role: Art Director

Agency: David&Goliath

© 2019 Tucker Stosic

© 2018 Tucker Stosic