JACK IN THE BOX:
Jack in the Box wanted to let music-festival-goers know that Jack is still open even after the concert ends. So, we turned Jack in the Box into a festival brand that created art and fashion instead of burgers and fries.
We kicked things off by creating festival-inspired art that we put up along the route to the biggest concert of them all, Coachella.
We took the billboard art and turned the material into a custom line of millenial-approved Jack in the Box festival merch. We gave the pieces away to concert-goers at festivals around the country.
Client: Jack in the Box
Role: Art Director / Designer
Press: Complex, StyleCaster