JACK IN THE BOX:
Jack wanted to a win the Coachella billboard game; a difficult task in a space dominated by millenial and music based brands. So to catch the attention of those headed to the festival, we decided to make Jack a part of their world by creating rad festival inspired art to run as our boards.
We turned the art into gifs for social, as well as stills that fans could download as wallpapers for their phone.
We weren't about to just take an awesome opportunity like Coachella and NOT do a kickass activation to really get those fans talking. But there's just one issue, the festival is going on right now so I can't show you the awesomeness quite yet. Check back in a few weeks!
Client: Jack in the Box
Role: Art director / Designer