JACK IN THE BOX:

JACK'S BILLBOARD BAGS

CONQUER YOUR MOUNTAIN

Music festivals are becoming ever more popular. Jack wanted to become the go-to place for people after the festivals end, but our only media was a few billboards outside of Coachella. So, we use upcyclying of our billboards to turn Jack in the Box from a fast food brand into a festival fashion brand.

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We kicked things off  by creating festival-inspired art that we put up along the route to the biggest concert of them all, Coachella.

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Then we converted the billboard vinyl into a custom line of millenial-approved Jack in the Box festival merch. We gave the pieces away to concert-goers at festivals around the country.

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We created custom packaging to deliver the boxes in.

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Client: Jack in the Box

Role: Art Director / Designer

Agency: David&Goliath

Press: Complex, StyleCaster

© 2019 Tucker Stosic

© 2018 Tucker Stosic