JACK IN THE BOX:
Music festivals are becoming ever more popular. Jack wanted to become the go-to place for people after the festivals end, but our only media was a few billboards outside of Coachella. So, we use upcyclying of our billboards to turn Jack in the Box from a fast food brand into a festival fashion brand.
We kicked things off by creating festival-inspired art that we put up along the route to the biggest concert of them all, Coachella.
Then we converted the billboard vinyl into a custom line of millenial-approved Jack in the Box festival merch. We gave the pieces away to concert-goers at festivals around the country.
We created custom packaging to deliver the boxes in.
Client: Jack in the Box
Role: Art Director / Designer
Press: Complex, StyleCaster